Ontario (California) Hockey Update 

So–some of my questions have been answered. 

  • There’s the new Reign logo on the left. It’s a rework of the Kings’ logo from the 90’s. Now when I get mail from the Reign, I wonder why the Kings are sending me stuff. There is, alas, no dragon to be found on it. 
  • It certainly looks like the new management knows it has a good thing going in the Reign sales department. All those competent account managers look to be staying on, for now. 
  • Ticket prices have gone up, but only slightly. Management is going to great effort to retain season subscribers–i.e., us. 
  • No word on our mascots, yet. However, every bit of old Reign regalia is 50% off in the team store. All the fans are stocking up on “vintage” jerseys, hats, and blankets. 

I suppose I must wait until October to find out about mascots. Meanwhile, our boys are doing their best to bring one more ECHL Pacific Division banner to the Citizens’ Business Bank Arena before they leave us for New Hampshire. 


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